Hi, I'm Sara — a UX Designer with a diverse, people-centered background that deeply shapes the way I approach digital design.

My journey began in New York, where I lived for seven years and wore many hats. I single-handedly managed a small startup, juggling operations, client relations, and growth strategies — all while pursuing a degree in Business Administration.

Despite the demanding pace, I earned a place on the Dean’s List for two consecutive years and was awarded two scholarships in recognition of my academic excellence.
Those years taught me more than just business. They taught me resilience, adaptability, and most importantly, the power of listening. Working closely with clients and leading every aspect of a business sharpened my ability to identify what really matters: the seemingly small details that build trust, clarify value, and drive action.
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Over time, I felt the need to reconnect with my creative side — the part of me that loves structure, storytelling, and visual expression. That’s when I found UX design: the perfect intersection of empathy, problem-solving, and aesthetics.

It gave me the chance to bring together everything I had learned — from strategy to communication — and use it to help businesses express themselves clearly through their most critical touchpoint: their website.