I am designing a website experience for Gelateria Gentile, a historic Italian gelato brand from Bari that has expanded to New York. The product is a responsive website that reflects the brand’s legacy while offering a seamless and modern user experience for both Italian and international customers.
The Problem Statement
The existing website lacks clarity, consistency, and usability, with outdated content, poor responsiveness, and insufficient visibility of the brand's international presence. Users face barriers to understanding product offerings, locating stores, and engaging with content.
The Project Goal
The goal of the project is to redesign the Gelateria Gentile website to better communicate its identity, make navigation intuitive, and ensure users can easily access key information about locations, seasonal products, and offerings without confusion or friction.
My Role
I was the sole designer and researcher for this project, responsible for all aspects of UX and UI design as part of my personal portfolio.
.png)
